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				NorthPoint Pets2025-07-09 08:38:552025-07-21 17:22:41How Our Expansion Helps You (and Your Pets)Is Your Pet’s Food Backed by Science or Just Marketing?
Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

NorthPoint Pets Expansion: What You Need to Know
The NorthPoint Pets expansion brings more space, more services, and the same trusted team. Here’s what to expect and when we’re opening.

Why We’re Expanding: A Note From Nicci
We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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Big Pet Food v. Raw Food: Recalls & Warning Letters
/ Nicole R. CammackUnveiling the Mystery Behind Paw Licking
/ Tina AdamsI often caught my dog incessantly licking his paws. After a while, I began to wonder what was…
Feeding your pet greens? Read This.
/ Morgan LaudanoGreens are leafy vegetables such as spinach, kale, romaine lettuce, collard greens, and broccoli. These veggies are great natural sources of fiber, rich in vitamins A, C, and K, calcium, iron, potassium, magnesium, and essential phytonutrients. Phytochemicals within these plants offer benefits when consumed and provide antioxidant purposes as well.
Morgan’s VMX Recap
/ Morgan LaudanoI recently attended the 2023 Veterinary Meeting & Expo (VMX) in Orlando, Fl. and came back with a treasure trove of science and information we can use to help improve the health and wellness of our pets.
Our Top 3 Greens to Add and Why
/ NorthPoint PetsGreen vegetables contain important nutrients and fibers that can help to support the growth of healthy…
The Good, Better, and Best Dental Care for Your Pet
/ Jenna HarrisonYour pet’s dental health is an important piece of their overall health and wellness. Oral disease can be caused…
An ‘FDA Warning Letter’ is not just a ‘Warning’
/ NorthPoint PetsIf you’re just catching up, Midwestern Pet Foods (manufacturer of Earthborn, ProPac, SportMix, CanineX…