NPP Journal

The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

May 28, 2025/ Nicole R. Cammack

We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

A reactive dog exploring Calm Canines after-hours shopping at NorthPoint Pets in Cheshire, CT

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

April 14, 2025/ NorthPoint Pets

Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

The Challenges of Pet Nutrition: No One is “Right” or “Wrong”

October 17, 2019

While in school I was taught that half of what I was learning would be proven wrong – the problem is that we did not, and still don’t know what half is wrong. Even so, the more education I receive and the more brilliant scientists and researchers I meet from around the world, the more I realize we know very little about the world we live in and the sciences that drive it. It’s up to us to keep asking questions, keep exploring and keep challenging everything.

Grain-Free Pet Foods and Heart Disease: The Whole Truth

October 11, 2019

Pet owners and veterinarians are expressing concern over the potential relationship between grain-free pet foods and heart disease known as Dilated Cardiomyopathy (DCM). However, little research and data are available on this topic, and some industry professionals fail to recognize the greater issue at hand. DCM is just one of the many health concerns that pet owners face, including cancer, diabetes, kidney disease, and allergies.