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Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci
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Nicole R. Cammack
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Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.
Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

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The Challenges of Pet Nutrition: No One is “Right” or “Wrong”
/ Nicole R. CammackWhile in school I was taught that half of what I was learning would be proven wrong – the problem is that we did not, and still don’t know what half is wrong. Even so, the more education I receive and the more brilliant scientists and researchers I meet from around the world, the more I realize we know very little about the world we live in and the sciences that drive it. It’s up to us to keep asking questions, keep exploring and keep challenging everything.
Grain-Free Pet Foods and Heart Disease: The Whole Truth
/ Nicole R. CammackPet owners and veterinarians are expressing concern over the potential relationship between grain-free pet foods and heart disease known as Dilated Cardiomyopathy (DCM). However, little research and data are available on this topic, and some industry professionals fail to recognize the greater issue at hand. DCM is just one of the many health concerns that pet owners face, including cancer, diabetes, kidney disease, and allergies.
Ten Things You Need to Know About EEE Virus & Your Pets
/ Nicole R. CammackHere’s what you need to know about mosquitos in order to protect your pets from Triple E and more.
How to Improve the Quality of Dry Food
/ Nicole R. CammackWe recommend a variety of supplements for varying reasons, however the most common reason is to improve upon a kibble. Here are some of our favorite tips for improving the health of your pet on dry food:
The Evolution of Pet Food: From Table Scraps to Extruded Kibble
/ Nicole R. CammackIn this article, we will take a look at the evolution of pet food, from the invention of the dog biscuit to the extrusion process of making kibble and the current trend of individualized nutrition.
Tips for Choosing the Best Pet Food Options
/ Nicole R. CammackChoose the best pet food for a healthier diet. Understand labels and avoid deception for optimal nutrition.
Why Dogs and Cats Eat Grass: Understanding Your Pet’s Natural Behavior and Health Needs
/ Nicole R. CammackMany people believe that pets eating grass are a sign of an upset stomach, but this is usually not the case. In fact, it’s perfectly natural and healthy for dogs and cats to eat grass.