Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Important Update: Our Decision Regarding Raw Milk Products
We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

Combating Pet Obesity: Diet Changes That Make a Difference
Support your pet’s health by managing obesity with balanced Macronutrients and Micronutrients rich meals.

Dog Food Buying Guide: Look Beyond Price Per Pound
Feeding your pet high-quality food isn’t about spending more; it’s about choosing better. Find out how to make smarter pet food choices with our expert-backed tips.

Dog Feeding Guidelines: How to Determine Your Dog’s Activity Level.
Transform your dog's health with effective feeding guidelines tailored to their unique activity level!
Transparency in the Fresh Food Industry: Holding Brands Accountable
Demand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.

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MSM: A Boost for Your Dog’s Joint Health
/ NorthPoint PetsMethylsulfonylmethane, or MSM, enhances joint health & can also help with these six ailments: Blocking Pain Signals Reducing inflammation …
FAQ: How Do I Switch My Pet’s Food?
/ NorthPoint PetsOur pet’s health wellbeing starts with quality nutrition. However, many people fear that changing their pet’s diet will cause …
Choosing the Best Pet Food: Animal Welfare Claims Explained
/ Nicole R. CammackWhen we feed our pets, many of us prefer to provide food sourced from animals that have been raised …
Bowl Building Tip #1: Just Add Water
/ Jenna HarrisonProper hydration impacts your pet’s health at many levels and is the most powerful, least expensive improvement you can …
Caring for Small Animals | A Guide to Hamsters, Gerbils, and Rabbits
/ Morgan LaudanoThe reason you’re reading this is that you have some interest in the small animal world, whether it pertains …
Pet Food Allergies: Ingredient Quality and Processing Explained
/ NorthPoint PetsPet parents often mistakenly blame specific ingredients on their pet food label for their pet’s allergy symptoms. However, allergies …
What Causes Dog Tear Stains? Plus Symptoms, Treatment and Prevention
/ Nicole Cammack and Morgan HuntYou’re probably frustrated with your pet’s tear stains if you’re reading this. Maybe you’ve tried every over-the-counter solution, changed your pet’s food and have been vigilant about cleaning, all to no avail. So, what can you do?