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science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-4-Blog-Is-Your-Pets-Food-Backed-by-Science-or-Just-Marketing.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-06-09 18:07:372025-07-09 18:13:02Is Your Pet’s Food Backed by Science or Just Marketing?
Construction underway on NorthPoint Pets' new expansion in Cheshire, CT.

NorthPoint Pets Expansion: What You Need to Know

June 4, 2025/ NorthPoint Pets

The NorthPoint Pets expansion brings more space, more services, and the same trusted team. Here’s what to expect and when we’re opening.

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https://www.northpointpets.com/wp-content/uploads/2025/06/Expansion-Q-A-Blog-e1749069388984.png 612 850 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-06-04 19:51:142025-06-05 16:36:40NorthPoint Pets Expansion: What You Need to Know
The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

May 28, 2025/ Nicole R. Cammack

We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

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https://www.northpointpets.com/wp-content/uploads/2025/05/NPP-Team-e1748460875723.png 567 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci
NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-15 22:35:09“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-07-09 18:13:17The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-14 16:55:53The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Dog staying hydrated to support purines and bladder health

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/04/The-Truth-About-Purines-and-Your-Dogs-Bladder.svg 0 0 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-04-22 17:13:542025-04-24 14:31:18The Truth About Purines & Your Dog’s Bladder Health
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Grain-Free Dog Food Controversy: We Need Less Marketing and More Science

March 12, 2020
Pet food companies may not be entirely honest in promoting their products as safe and healthy amidst controversy surrounding grain-free dog food and DCM.
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https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-03-12 17:01:572023-07-25 11:19:10Grain-Free Dog Food Controversy: We Need Less Marketing and More Science

Empowering Pet Health: Celebrating founder, Nicole Cammack’s Dedication to Pet Health

February 12, 2020
Our Founder of NorthPoint Pets, Nicole Cammack Wins Sage's Rising 50 Club Contest, Honoring Small Business Owners. $10,000 Award for Pet Wellness Innovation.
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https://www.northpointpets.com/wp-content/uploads/2020/02/NicoleCammackWins10000_featuredimage-scaled-1.jpg 1599 2560 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-02-12 20:30:002023-07-24 15:51:55Empowering Pet Health: Celebrating founder, Nicole Cammack’s Dedication to Pet Health

The Challenges of Pet Nutrition: No One is “Right” or “Wrong”

October 17, 2019
While in school I was taught that half of what I was learning would be proven wrong – the problem is that we did not, and still don’t know what half is wrong. Even so, the more education I receive and the more brilliant scientists and researchers I meet from around the world, the more I realize we know very little about the world we live in and the sciences that drive it. It’s up to us to keep asking questions, keep exploring and keep challenging everything.
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https://www.northpointpets.com/wp-content/uploads/2019/10/image0-scaled-e1685979047430.jpeg 1427 2560 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2019-10-17 14:22:192023-06-07 15:43:29The Challenges of Pet Nutrition: No One is “Right” or “Wrong”

Grain-Free Pet Foods and Heart Disease: The Whole Truth

October 11, 2019
Pet owners and veterinarians are expressing concern over the potential relationship between grain-free pet foods and heart disease known as Dilated Cardiomyopathy (DCM). However, little research and data are available on this topic, and some industry professionals fail to recognize the greater issue at hand. DCM is just one of the many health concerns that pet owners face, including cancer, diabetes, kidney disease, and allergies.
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https://www.northpointpets.com/wp-content/uploads/2019/10/GrainFreeDietHeartDisease_featuredimage-.jpg 1243 1990 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2019-10-11 20:20:372023-06-05 15:45:25Grain-Free Pet Foods and Heart Disease: The Whole Truth

Ten Things You Need to Know About EEE Virus & Your Pets

October 9, 2019
Here's what you need to know about mosquitos in order to protect your pets from Triple E and more.
Read more
https://www.northpointpets.com/wp-content/uploads/2019/10/Photo-Apr-16-2023-5-00-02-PM-scaled-e1686064912514.jpg 1593 2336 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2019-10-09 11:27:032023-07-24 15:28:33Ten Things You Need to Know About EEE Virus & Your Pets
improving bowl of dry kibble

How to Improve the Quality of Dry Food

June 17, 2019
We recommend a variety of supplements for varying reasons, however the most common reason is to improve upon a kibble. Here are some of our favorite tips for improving the health of your pet on dry food:
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https://www.northpointpets.com/wp-content/uploads/2019/06/Pouring-Goat-Milk-into-Bowl-of-Kibble-4-scaled-e1687267553852.jpg 1696 1920 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2019-06-17 18:45:112023-07-17 15:53:57How to Improve the Quality of Dry Food

The Evolution of Pet Food: From Table Scraps to Extruded Kibble

June 17, 2019
In this article, we will take a look at the evolution of pet food, from the invention of the dog biscuit to the extrusion process of making kibble and the current trend of individualized nutrition.
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https://www.northpointpets.com/wp-content/uploads/2019/06/WhatsApp-Image-2022-02-11-at-1.23.36-PM-e1685128022394.jpeg 1242 1679 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2019-06-17 18:43:472023-07-17 15:52:51The Evolution of Pet Food: From Table Scraps to Extruded Kibble
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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