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NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-15 22:35:09“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-07-09 18:13:17The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-14 16:55:53The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Dog staying hydrated to support purines and bladder health

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/04/The-Truth-About-Purines-and-Your-Dogs-Bladder.svg 0 0 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-04-22 17:13:542025-04-24 14:31:18The Truth About Purines & Your Dog’s Bladder Health
Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
A reactive dog exploring Calm Canines after-hours shopping at NorthPoint Pets in Cheshire, CT

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

April 14, 2025/ NorthPoint Pets

Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

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https://www.northpointpets.com/wp-content/uploads/2025/04/Blog-Graphic-850x667-1.png 667 850 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-04-14 15:24:082025-04-17 15:00:47Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.
Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

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https://www.northpointpets.com/wp-content/uploads/2025/03/Screenshot-2025-03-06-at-12.41.38 PM.png 1402 1794 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-03-06 18:01:322025-03-26 16:32:47Think Twice Before Putting a Dirty Collar on Your Clean Dog
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fresh strawberries for dogs

Should I Feed My Pet Fresh Fruits & Vegetables?

May 4, 2020
You may wonder if it's necessary to supplement your pet's diet with vegetables, especially if they don't seem to like them.
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https://www.northpointpets.com/wp-content/uploads/2020/05/Dog-Fresh-fruit-Strawberries.jpg 1436 1915 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-04 04:21:562023-07-26 11:57:30Should I Feed My Pet Fresh Fruits & Vegetables?

Engage Your Pooch: Fun Ways to Keep Your Dog Mentally and Physically Active

April 25, 2020
More people are home with their pets these days and just like their humans, pets need to stay both mentally and physically engaged.
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https://www.northpointpets.com/wp-content/uploads/2020/04/Boredom-Buster-Blog-Photo.jpg 675 1047 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-04-25 23:12:272023-07-26 11:54:08Engage Your Pooch: Fun Ways to Keep Your Dog Mentally and Physically Active

Just Because It Looks Like Science Doesn’t Mean It Is

April 23, 2020
On April 21, 2020, AVMA shared a CIDRAP article on MDR pathogens in raw meat diets for dogs.
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https://www.northpointpets.com/wp-content/uploads/2020/04/LooksLikeScience_featuredimage-.jpg 1236 1978 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-04-23 16:08:112023-12-06 14:51:00Just Because It Looks Like Science Doesn’t Mean It Is
Global Pet Expo

Global Pet Expo

April 20, 2020
NorthPoint Pets & Company wins "Best Single Store Retailer" at Global Pet Expo 2020 in Cheshire, CT. Congrats!
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https://www.northpointpets.com/wp-content/uploads/2020/04/NPP_Social_1080x1080_GlobalPetExpo_V1_B.jpg 1080 1080 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-04-20 14:48:072023-07-25 11:33:45Global Pet Expo

Grain-Free Dog Food Controversy: We Need Less Marketing and More Science

March 12, 2020
Pet food companies may not be entirely honest in promoting their products as safe and healthy amidst controversy surrounding grain-free dog food and DCM.
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https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-03-12 17:01:572023-07-25 11:19:10Grain-Free Dog Food Controversy: We Need Less Marketing and More Science

Empowering Pet Health: Celebrating founder, Nicole Cammack’s Dedication to Pet Health

February 12, 2020
Our Founder of NorthPoint Pets, Nicole Cammack Wins Sage's Rising 50 Club Contest, Honoring Small Business Owners. $10,000 Award for Pet Wellness Innovation.
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https://www.northpointpets.com/wp-content/uploads/2020/02/NicoleCammackWins10000_featuredimage-scaled-1.jpg 1599 2560 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-02-12 20:30:002023-07-24 15:51:55Empowering Pet Health: Celebrating founder, Nicole Cammack’s Dedication to Pet Health

The Challenges of Pet Nutrition: No One is “Right” or “Wrong”

October 17, 2019
While in school I was taught that half of what I was learning would be proven wrong – the problem is that we did not, and still don’t know what half is wrong. Even so, the more education I receive and the more brilliant scientists and researchers I meet from around the world, the more I realize we know very little about the world we live in and the sciences that drive it. It’s up to us to keep asking questions, keep exploring and keep challenging everything.
Read more
https://www.northpointpets.com/wp-content/uploads/2019/10/image0-scaled-e1685979047430.jpeg 1427 2560 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2019-10-17 14:22:192023-06-07 15:43:29The Challenges of Pet Nutrition: No One is “Right” or “Wrong”
Page 31 of 33«‹2930313233›»

About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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