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Nicole R. Cammack
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Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci
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Nicole R. Cammack
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Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.
Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

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DIY Dog Wash closes one hour prior to store close.
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Meet Jenna: the new NorthPoint Pets manager!
/ Nicole R. CammackJenna enthusiastically joined our team in early 2021 bringing nearly a decade of pet industry knowledge and experience along …
We’re adding more freezer space!
/ NorthPoint PetsIt’s no secret that raw food is one of our most popular items, and with good reason! Raw foods …
Reality: The Problem Isn’t China, It’s Us
/ Nicole R. CammackYou walk the aisles of your local pet store, or maybe you shop online – and you notice that your pet’s food, treats and supplements are marked “Made in the USA.” You think that this means it is free from any foreign ingredients, and therefore safe – right? Wrong. In fact, various ingredients can be sourced from anywhere in the world and then assembled (made) in the USA. And, suddenly we see how deceptive that “Made in the USA” claim can be.
NorthPoint Pets: Year in Review
/ NorthPoint PetsThis year… Pets enjoyed 100,854 lbs of raw pet food Took 624 DIY Dog baths! Munched on 244,454 pounds …
‘Voluntary’ Pet Food Recalls are NOT Voluntary
/ NorthPoint PetsA Brief History of Deadly Pet Food Recalls Many pet owners, retailers and veterinarians believe that ‘voluntary’ pet food …
Small Animal Supplies
/ NorthPoint PetsDid you know that we offer a wide range of food, treats, toys and supplies for our small friends …
Tips to Boost Your Cat’s Water Intake
/ Nicole Cammack and Jenna HarrisonAs a cat owner, you want to ensure that your feline companion stays hydrated and healthy. However, some cats …