Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Important Update: Our Decision Regarding Raw Milk Products
We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

Combating Pet Obesity: Diet Changes That Make a Difference
Support your pet’s health by managing obesity with balanced Macronutrients and Micronutrients rich meals.

Dog Food Buying Guide: Look Beyond Price Per Pound
Feeding your pet high-quality food isn’t about spending more; it’s about choosing better. Find out how to make smarter pet food choices with our expert-backed tips.

Dog Feeding Guidelines: How to Determine Your Dog’s Activity Level.
Transform your dog's health with effective feeding guidelines tailored to their unique activity level!
Transparency in the Fresh Food Industry: Holding Brands Accountable
Demand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.

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Debunking the Myths of Feeding Garlic to Your Dog
/ Nicole R. CammackIs garlic good or bad for pets? Some say it’s healthy, while others claim it’s toxic. What’s the truth?
Is Hydrolyzed Protein a Game-Changer for Your Pet’s Health?
/ Morgan LaudanoHydrolyzed protein: a game-changer for your pet’s well-being. Let’s dive in and discover its significance.
The Impact of Diet on Dog Allergies: What You Need to Know
/ Stephanie StriarFor everyone whose household is plagued by pet allergies, you know what I’m talking about. Atopic dermatitis or environmental allergies are a lifetime ailment.
Why Accurately Measuring Your Pet’s Food is Essential
/ Jenna HarrisonFeeding your pet the right amount of food is crucial for their overall health and well-being. Do you feed a “handful” or a “scoop” of dry food?
Everything You Need to Know About Allergy Tests for Pets
/ Nicole Cammack and Tina AdamsIs your dog excessively itchy during specific seasons or after certain meals? Several factors should be considered prior to conducting a dog allergy test.
The Little-Known Benefits of Feeding Eggshell Membranes
/ NorthPoint PetsEgg membranes are often overlooked as a potential source of nutrition for pets. However, they contain important nutrients that can benefit your dog’s or cat’s health.
The Humble Egg: A Nutrition Powerhouse
/ NorthPoint PetsAs pet owners, we want to provide our pets with the best nutrition possible. With so many pet food options available, knowing what to feed your pet can be challenging. Eggs are a great source of protein and nutrients for humans, but what about pets? In this article, we’ll explore the benefits and risks of feeding eggs to your pets.