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Nicole R. Cammack
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Nicole R. Cammack2025-06-09 18:07:372025-07-09 18:13:02Is Your Pet’s Food Backed by Science or Just Marketing?
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Nicole R. Cammack
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Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci
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Nicole R. Cammack
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Nicole R. Cammack2025-05-08 14:13:502025-05-15 22:35:09“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
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Nicole R. Cammack
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Nicole R. Cammack2025-05-01 15:24:412025-07-09 18:13:17The Truth Behind Pet Influencer Endorsements
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Nicole R. Cammack
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Nicole R. Cammack2025-04-30 23:32:292025-05-14 16:55:53The Pet Food Trend Cycle: When Marketing Overrides Nutrition
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Nicole R. Cammack
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Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
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Morgan Laudano
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Morgan Laudano2025-03-06 18:01:322025-03-26 16:32:47Think Twice Before Putting a Dirty Collar on Your Clean Dog
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Big Pet Food v. Raw Food: Recalls & Warning Letters
/ Nicole R. CammackMorgan’s VMX Recap
/ Morgan LaudanoI recently attended the 2023 Veterinary Meeting & Expo (VMX) in Orlando, Fl. and came back with a treasure trove of science and information we can use to help improve the health and wellness of our pets.
An ‘FDA Warning Letter’ is not just a ‘Warning’
/ NorthPoint PetsIf you’re just catching up, Midwestern Pet Foods (manufacturer of Earthborn, ProPac, SportMix, CanineX…
How to Pick the Best Food for Your Pet
/ Nicole R. CammackEver wonder how to help determine what food is best for your pets? Packaging and marketing can make it difficult to make choices. Did you ever wish for a guide to help you evaluate the quality and nutrition of products available? Good news! We did just that. Read on…
Enhance Your Pet’s Diet with Rotational Feeding
/ Nicole R. CammackVarying your pet’s diet – also known as “rotational feeding” – not only keeps your pet from becoming bored with his food but also may have significant health benefits. Believe it or not, many processed foods like kibble or canned foods may not actually be 100% complete and balanced – even if the packaging says it is.
Is ‘Holistic’ Pet Food Safer?
/ Nicole R. CammackThe word holistic started gaining traction in the late 1960’s and has been increasing in popularity ever since. The word has many different meanings to many different people. …
Redefining Transparency: a dirty word
/ Nicole R. CammackTransparency rarely exists in the pet industry. Despite what marketing tells us. So how do we fix it? …