
Why We’re Expanding: A Note From Nicci
We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Think Twice Before Putting a Dirty Collar on Your Clean Dog
We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

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Why Your Dog Food Labels May be Deceiving
/ NorthPoint PetsNutrition goes far beyond an ingredient label and the guaranteed analysis. Read More
The Tough Questions We Ask Prospective Brands
/ Nicole R. CammackRecently a pet food company reached out to us in an attempt to earn a spot on our shelves. In response, Nicci asked a series of questions regarding the quality and safety surrounding the food. The following is a dialogue between her and a Prospective Pet Food Company. (Please note that additional information is provided for context.)
An ‘FDA Warning Letter’ is not just a ‘Warning’
/ Nicole R. Cammack….and other lessons courtesy of Midwestern Pet Foods A little background: If you’re just catching up, Midwestern Pet …
Won’t my dog (or my family) get sick if I feed a raw diet?
/ Abbie MontonyeWe have always received advice to cook meat thoroughly in order to eliminate pathogens such as Salmonella, E. Coli, …
The Covid-19 Pet Food Shortage
/ Nicole Cammack and Jenna HarrisonThe Covid-19 pandemic has caused significant disruptions in the availability of pet food. If you rely on canned food …
Everything You Need to Know About Aflatoxin and Your Pet’s Food
/ Nicole Cammack and Morgan HuntRecalls due to aflatoxin contamination have resulted in the retrieval of hundreds of thousands of pounds of pet food. …
Reality: The Problem Isn’t China, It’s Us
/ Nicole R. CammackYou walk the aisles of your local pet store, or maybe you shop online – and you notice that your pet’s food, treats and supplements are marked “Made in the USA.” You think that this means it is free from any foreign ingredients, and therefore safe – right? Wrong. In fact, various ingredients can be sourced from anywhere in the world and then assembled (made) in the USA. And, suddenly we see how deceptive that “Made in the USA” claim can be.