NPP Journal

Why Accurately Measuring Your Pet’s Food is Essential

June 7, 2023/ Jenna Harrison

Feeding your pet the right amount of food is crucial for their overall health and well-being. Do you feed a “handful” or a “scoop” of dry food?

Everything You Need to Know About Allergy Tests for Pets

June 7, 2023/ Nicole Cammack and Tina Adams

Is your dog excessively itchy during specific seasons or after certain meals? Several factors should be considered prior to conducting a dog allergy test.

NorthPoint Presentation at local veterinary office

Our First Lunch & Learn at Meriden Animal Hospital

April 24, 2023/ Jenna Harrison

We were recently invited to do our first ever presentation at a local veterinary office! We discussed the challenges that pet owners face.

The Little-Known Benefits of Feeding Eggshell Membranes

April 16, 2023/ NorthPoint Pets

Egg membranes are often overlooked as a potential source of nutrition for pets. However, they contain important nutrients that can benefit your dog’s or cat’s health.

4 Easy Ways to Prepare for the Most Inconvenient Events

April 16, 2023/ Jenna Harrison

Not all pet emergencies are life-threatening. Some are simply inconveniences that always seem to happen at 5 p.m. on a Friday when your vet is going home for the weekend.

Ward Off Ticks From the Inside Out!

April 12, 2023/ Nicole R. Cammack

Here in New England, fleas and ticks are an almost unavoidable nuisance in the warmer months. However, there are many alternatives to prescription products that work incredibly well. Additionally, there are other (sometimes lesser-known) factors that make your pet a desirable host. Here are some of our best tips for preventing unwanted hitchhikers from the inside-out!

The Humble Egg: A Nutrition Powerhouse

April 5, 2023/ NorthPoint Pets

As pet owners, we want to provide our pets with the best nutrition possible. With so many pet food options available, knowing what to feed your pet can be challenging. Eggs are a great source of protein and nutrients for humans, but what about pets? In this article, we’ll explore the benefits and risks of feeding eggs to your pets.

The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

May 28, 2025

We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.