The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.
Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

Think Twice Before Putting a Dirty Collar on Your Clean Dog
We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

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NorthPoint Pets is consistently recognized for excellence



Our Top 3 Greens to Add and Why
/ NorthPoint PetsGreen vegetables contain important nutrients and fibers that can help to support the growth of healthy…
The Good, Better, and Best Dental Care for Your Pet
/ Jenna HarrisonYour pet’s dental health is an important piece of their overall health and wellness. Oral disease can be caused…
An ‘FDA Warning Letter’ is not just a ‘Warning’
/ NorthPoint PetsIf you’re just catching up, Midwestern Pet Foods (manufacturer of Earthborn, ProPac, SportMix, CanineX…
Keep Your Pet’s Heart Healthy. Without Changing Their Food
/ Morgan LaudanoWhen your pet is diagnosed with a heart dysfunction or heart disease, you want to take immediate action to …
When a Simple Switch for Hades Meant Big Changes
/ Jenna HarrisonWhen our loyal customer, Brandon shared his “raw story” with us, it was too heartwarming not to share! The …
The Importance of Dental Health in Dogs and Cats
/ Morgan LaudanoFebruary is here and what that entails in the animal world is Dental Health Month! Dental health is so …
Over Grooming
/ Jenna HarrisonGrooming is an essential part of your pet’s life. There are a couple of factors that play a role in how often to groom your pet. Skin health, coat type, (long, short, medium, curly, wavy, thick, etc.), activity level, health, and breed should all be considered. What happens if we groom our pets too frequently? Grooming too frequently can result in damage to the hair follicles, dry irritated skin, and can also lead to bacterial and/or fungal infections as well.