NPP Journal

Construction underway on NorthPoint Pets' new expansion in Cheshire, CT.

NorthPoint Pets Expansion: What You Need to Know

June 4, 2025/ NorthPoint Pets

The NorthPoint Pets expansion brings more space, more services, and the same trusted team. Here’s what to expect and when we’re opening.

The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

May 28, 2025/ Nicole R. Cammack

We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

The Humble Egg: A Nutrition Powerhouse

April 5, 2023

As pet owners, we want to provide our pets with the best nutrition possible. With so many pet food options available, knowing what to feed your pet can be challenging. Eggs are a great source of protein and nutrients for humans, but what about pets? In this article, we'll explore the benefits and risks of feeding eggs to your pets.

What to Do If Your Dog Gets Sprayed by a Skunk

April 5, 2023

No one ever plans on having their dog get sprayed by a skunk. Being prepared with the proper information and tools can help alleviate some of the stress of a skunk spray.

Understanding the Role of Fiber in Your Pet’s Diet

March 23, 2023

Most pet owners immediately associate fiber with healthy poop. However, fiber does much more for your pet than that. Fiber plays a significant role in the absorption of nutrients in their diet and can benefit their overall health in many ways.

Julia Q&A

March 21, 2023

Meet Cheshire native Julia! Learn all about our newest team member's background, her pets, and her dog's favorite NPP toy.

Beyond the Bowl: Creative Ways to Add Greens to Your Dog’s Diet

March 21, 2023

Adding veggies to your dog’s diet can be a challenge, especially if your pet is a picky eater. But the benefits of greens are undeniable and it’s worth trying to incorporate them into their meals, even if it’s just occasionally. Here are some tips and tricks to encourage your dog to eat their greens: