NPP Journal

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

A reactive dog exploring Calm Canines after-hours shopping at NorthPoint Pets in Cheshire, CT

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

April 14, 2025/ NorthPoint Pets

Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

Meet Camille a team member at NorthPoint Pets—one of our friendly team members greeting customers at the front of the store.

Meet the Team: Q&A with Camille

March 5, 2025/ NorthPoint Pets

Meet Camille—you’ll find her keeping the store stocked, helping customers, and diving into all things pet nutrition. She shares her must-have pet products, her journey to NPP, and, of course, stories about her pup, Harley Quinn!

Meet Jill at NorthPoint Pets—one of our friendly team members greeting customers at the front of the store.

Meet the Team: Q & A with Jill

February 6, 2025/ NorthPoint Pets

Meet Jill—You’ll usually find her at the front,helping customers, learning from the team, and, of course, loving on all the dogs. She shares her favorite pet products, introduces us to her pups, and more!”

Blood test for H5N1 Avian Influenza held by a gloved hand, with a chicken in the background. Learn about bird flu risks, symptoms, and prevention for pets.

Avian Flu and Your Pets: What Every Pet Parent Should Know

January 15, 2025/ Nicole R. Cammack

Is your pet at risk of avian flu? Learn how to keep them safe and healthy today!

Recent FDA Pet Food Recalls & Warning Letters. Images captured from FDA website. Date accessed: 15Mar2023.

Big Pet Food v. Raw Food: Recalls & Warning Letters

March 15, 2023

Unveiling the Mystery Behind Paw Licking

March 10, 2023

I often caught my dog incessantly licking his paws. After a while, I began to wonder what was...

Feeding your pet greens? Read This.

March 3, 2023

Greens are leafy vegetables such as spinach, kale, romaine lettuce, collard greens, and broccoli. These veggies are great natural sources of fiber, rich in vitamins A, C, and K, calcium, iron, potassium, magnesium, and essential phytonutrients. Phytochemicals within these plants offer benefits when consumed and provide antioxidant purposes as well.