NPP Journal

The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

May 28, 2025/ Nicole R. Cammack

We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

A reactive dog exploring Calm Canines after-hours shopping at NorthPoint Pets in Cheshire, CT

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

April 14, 2025/ NorthPoint Pets

Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

What to Do If Your Dog Gets Sprayed by a Skunk

April 5, 2023

No one ever plans on having their dog get sprayed by a skunk. Being prepared with the proper information and tools can help alleviate some of the stress of a skunk spray.

Understanding the Role of Fiber in Your Pet’s Diet

March 23, 2023

Most pet owners immediately associate fiber with healthy poop. However, fiber does much more for your pet than that. Fiber plays a significant role in the absorption of nutrients in their diet and can benefit their overall health in many ways.

Julia Q&A

March 21, 2023

Meet Cheshire native Julia! Learn all about our newest team member's background, her pets, and her dog's favorite NPP toy.

Beyond the Bowl: Creative Ways to Add Greens to Your Dog’s Diet

March 21, 2023

Adding veggies to your dog’s diet can be a challenge, especially if your pet is a picky eater. But the benefits of greens are undeniable and it’s worth trying to incorporate them into their meals, even if it’s just occasionally. Here are some tips and tricks to encourage your dog to eat their greens:

Recent FDA Pet Food Recalls & Warning Letters. Images captured from FDA website. Date accessed: 15Mar2023.

Big Pet Food v. Raw Food: Recalls & Warning Letters

March 15, 2023

Unveiling the Mystery Behind Paw Licking

March 10, 2023

I often caught my dog incessantly licking his paws. After a while, I began to wonder what was...

Feeding your pet greens? Read This.

March 3, 2023

Greens are leafy vegetables such as spinach, kale, romaine lettuce, collard greens, and broccoli. These veggies are great natural sources of fiber, rich in vitamins A, C, and K, calcium, iron, potassium, magnesium, and essential phytonutrients. Phytochemicals within these plants offer benefits when consumed and provide antioxidant purposes as well.

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