


I was feeding Performatrin: Now what do I do?
‘House-brand’ or just marketing?
Large chain stores and…

The Big Miss: Is No-Hide® Actually Rawhide?
A ‘consumer advocate’ recently stirred up drama from July 2017 re-circulating an article (figure 1) claiming that Earth Animal No-Hide® treats were rawhide, again. This was on the heels of the announcement of a class-action lawsuit (figure 2) against Earth Animal Ventures (EAV) questioning the ingredients and sourcing of No-Hide® products. I didn’t think I would have to address this issue, but apparently, I do since misinformation and cherry-picked information from the original chain of events keeps circulating (if it’s on the internet it must be true, right?). Consumers and retailers alike need to see the situation for what it is, so I’ll also write this from both a retailer and consumer standpoint to provide the level of transparency I hold others to. As you read this, you’ll understand that both sides have significant issues. In fact, No-Hide® being (or not being) rawhide is hardly the issue. Instead there is a pervasive lack of transparency and misinformation from both the consumer advocate side and EAV.

Grain-Free Pet Food Diets | What to Know Before Switching
The benefit and necessity of grain-free pet food have come under…


How To Switch Your Cat’s Food
Have you ever tried to switch your cat to a new food…


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Why Accurately Measuring Your Pet’s Food is Essential
/ Jenna HarrisonFeeding your pet the right amount of food is crucial for their overall health and well-being. Do you feed a “handful” or a “scoop” of dry food?
Everything You Need to Know About Allergy Tests for Pets
/ Nicole Cammack and Tina AdamsIs your dog excessively itchy during specific seasons or after certain meals? Several factors should be considered prior to conducting a dog allergy test.
The Little-Known Benefits of Feeding Eggshell Membranes
/ NorthPoint PetsEgg membranes are often overlooked as a potential source of nutrition for pets. However, they contain important nutrients that can benefit your dog’s or cat’s health.
The Humble Egg: A Nutrition Powerhouse
/ NorthPoint PetsAs pet owners, we want to provide our pets with the best nutrition possible. With so many pet food options available, knowing what to feed your pet can be challenging. Eggs are a great source of protein and nutrients for humans, but what about pets? In this article, we’ll explore the benefits and risks of feeding eggs to your pets.
Understanding the Role of Fiber in Your Pet’s Diet
/ Jenna HarrisonMost pet owners immediately associate fiber with healthy poop. However, fiber does much more for your pet than that. Fiber plays a significant role in the absorption of nutrients in their diet and can benefit their overall health in many ways.
Beyond the Bowl: Creative Ways to Add Greens to Your Dog’s Diet
/ Jenna HarrisonAdding veggies to your dog’s diet can be a challenge, especially if your pet is a picky eater. But the benefits of greens are undeniable and it’s worth trying to incorporate them into their meals, even if it’s just occasionally. Here are some tips and tricks to encourage your dog to eat their greens:
Big Pet Food v. Raw Food: Recalls & Warning Letters
/ Nicole R. Cammack